In his book Entrepreneur Magazine’s Ultimate Guide to YouTube for Business, marketing and public relations consultant Jason Rich show you how to master the secrets of successful “YouTubers” and put your brand, product or service in front of millions of potential viewers. In this edited excerpt, the author outlines 12 ways you can promote and market your small-business YouTube videos.
1. Start by using the tools available directly through YouTube. For example, provide a detailed and accurate title and description to each of your videos, and associate tags (keywords) that are directly relevant.
2. Use a call to action within your videos to encourage people to like, rate, comment on and share your videos.
3. Begin by promoting your videos to the people you know, including your real-life friends, relatives, customers and clients. Ask these people to watch your video(s) and share them with their online friends.
4. Take advantage of the power and capabilities of the online social networking sites to promote your videos. As a spokesperson for your company, for example, become active on Facebook, Google+ and Twitter, as well as other relevant services. Be sure to create an online presence for your business on Facebook and/or Google+, and then use that presence to promote your videos.
5. Incorporate your videos into your own company’s website and blog.
6. Share links to your videos with your existing customers or clients via opt-in email.
7. Use public relations techniques, such as using press releases to contact bloggers, editors, reporters and producers in order to generate free media coverage for your videos in mainstream media, as well as in blogs that cater to your target audience.
8. Get your videos (and your YouTube Channel page) listed with the major search engines, including Google, Yahoo! and Bing, and then focus on SEO strategies to get the best possible listing placements.
9. Try to collaborate on videos with other companies that are already utilizing YouTube effectively and that are targeting the same audience, but that are not in direct competition with you. This will allow you to capture the attention of your collaborator’s viewers and subscribers.
10. Start promoting your YouTube channel within your company’s printed catalogs, brochures, and sales materials, as well as within its existing traditional advertising.
11. Consider paying for keyword advertising on Google, Yahoo!, Bing and Facebook. Google AdWords for Video is also a very cost-effective and powerful tool for promoting YouTube videos.
12. If you have the budget, hire a YouTube video marketing company to help you plan and implement an online promotional campaign for your videos.
Jason R. Rich, based in Foxboro, Mass., is author of more than 55 books on topics including ecommerce, online marketing, digital photography and interactive entertainment, as well as the Apple iPhone and iPad.