Is This the Worst Twitter Pitch for Obamacare Ever?

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To work, everyone knows the Affordable Care Act needs young people to sign up, and the White House has been spending heavily to target millenials and others to at least start a conversation about enrolling in Obamacare.

But its latest attempt seems to be falling on deaf ears.

Here was this morning’s tweet, from the official account of the president.

How do you plan to spend the cold days of December? #GetTalking

— Barack Obama (@BarackObama) December 17, 2013

What follows is a parade of snark, most from the very target audience the president is trying to reach…

#gettalking about where he got that onesie. MT @BarackObama: How do you plan to spend the days of Dec? #GetTalking

— kelly cohen (@politiCOHEN_) December 17, 2013

@BarackObama Words are simply inadequate to describe the spiral galaxy sized suck of that tweet. Yet I will persevere.

— Hugo Hackenbush (@MangyLover) December 17, 2013

I’ll spend them standing up when I pee. RT @BarackObama: How do you plan to spend the cold days of December?

— Patrick Kernan Quinn (@PatKernanQuinn) December 18, 2013

I can’t afford Hot Chocolate. My insurance is too expensive. @PatKernanQuinn @BarackObama @RBPundit

— William L (@WDLKD) December 18, 2013

@BarackObama …and the winner for most hilarious Tweet of the week.

— Tim Morris (@TimMorrisUSA) December 17, 2013

So, marketers and branding experts, weigh in: Helpful or not?

Related: Still Sorting Through Your Company’s Health-Care Options? We Can Help

Ray Hennessey is Editorial Director of

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