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To work, everyone knows the Affordable Care Act needs young people to sign up, and the White House has been spending heavily to target millenials and others to at least start a conversation about enrolling in Obamacare.
But its latest attempt seems to be falling on deaf ears.
Here was this morning’s tweet, from the official account of the president.
— Barack Obama (@BarackObama) December 17, 2013
What follows is a parade of snark, most from the very target audience the president is trying to reach…
— kelly cohen (@politiCOHEN_) December 17, 2013
@BarackObama Words are simply inadequate to describe the spiral galaxy sized suck of that tweet. Yet I will persevere.
— Hugo Hackenbush (@MangyLover) December 17, 2013
— Patrick Kernan Quinn (@PatKernanQuinn) December 18, 2013
— William L (@WDLKD) December 18, 2013
@BarackObama …and the winner for most hilarious Tweet of the week.
— Tim Morris (@TimMorrisUSA) December 17, 2013
So, marketers and branding experts, weigh in: Helpful or not?
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