With the rise of the “visual web,” content marketing is becoming more image-centric. As we embrace this trend of marketing without words and communicating visually, infographics have become one of the most effective ways to share your message, establish authority and drive traffic and shares across social platforms.
Not merely restricted to Pinterest, infographics are proving to be a powerhouse form of content marketing for businesses across a range of industries, with the most popular infographic topics being technology, business, social media, economics and health
But what makes for a knockout infographic? What elements need to come together in order for it to get shared, and drive quality traffic back to your website?
This infographic from Socially Sorted highlights seven elements, or “superpowers,” to consider when planning, creating and sharing infographics that get shared and drive traffic on the visual web.
Source: Socially Sorted
The author is an Entrepreneur contributor. The opinions expressed are those of the writer.
Donna Moritz is the founder of Socially Sorted, a social media marketing consultancy in Queensland, Australia.
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